About Us
Founder’s Note
We founded Wealth Canvas to address a gap we repeatedly saw in financial planning. Many strategies look perfect on paper but break down in real life—when work stress rises, health takes a back seat, or priorities shift. When planning ignores these factors, even the best intentions fail.
Our combined experience allows us to approach wealth planning differently. We pair disciplined investment strategies with a deep understanding of human behavior, lifestyle, and long-term sustainability. This enables us to design financial plans that align not just with income and goals, but with how clients actually live and make decisions.
We take pride in being calm, clear, and deeply involved in client outcomes. Every recommendation is made with purpose, explained with transparency, and aligned with long-term well-being—not short-term noise.
At its core, Wealth Canvas is about helping people build wealth with intention, clarity, and confidence—without sacrificing health or peace of mind along the way.
Vishal Prithiani
Investment Strategy & Goal-Based Planning
Vishal Prithiani is a seasoned investment strategist with 22+ years of experience guiding clients across market cycles. His strength lies in building clear, goal-driven strategies that turn financial intent into real outcomes—without unnecessary complexity.
With deep experience inside the financial system, he understands how products behave over time, how risk plays out in real portfolios, and where investors typically slip. He uses this insight to construct disciplined portfolios aligned to life goals—wealth creation, income stability, capital protection, and legacy.
At Wealth Canvas, he works closely with clients to define goals, structure portfolios, and stay steady through volatility.
His belief is simple: Client-first, calm under pressure, and precise in thinking.
A planner who builds wealth with intention, not impulse.
Client Advisory, Strategy & Lifestyle-Led Wealth Planning
Kajal Rajda brings 20+ years of experience across consulting, client strategy, communication, and financial distribution across India and East Africa. Her strength lies in connecting money with real human drivers—health, lifestyle, stress, and long-term well-being.
With an unconventional entry into banking, she built her career on clarity, empathy, and structured thinking rather than jargon. She has led high-value client relationships, closed large mandates, and guided complex decisions with calm authority.
Her expertise in lifestyle design, health optimization, and behavioral discipline allows her to design financial plans, clients actually sustain. At Wealth Canvas, she leads advisory, strategy, and growth through a lifestyle-led planning approach.
Her belief is simple: Wealth fails when it ignores the human behind the numbers.
Clear thinker. Human connector. Strategic executor.
Kajal Rajda
Our goal is to help you grow, protect, and optimize your wealth with tailored solutions.
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Risk Factors – Investments in Mutual Funds are subject to Market Risks. Read all scheme related documents carefully before investing. Mutual Fund Schemes do not assure or guarantee any returns. Past performances of any Mutual Fund Scheme may or may not be sustained in future. There is no guarantee that the investment objective of any suggested scheme shall be achieved. All existing and prospective investors are advised to check and evaluate the Exit loads and other cost structure (TER) applicable at the time of making the investment before finalizing on any investment decision for Mutual Funds schemes. We deal in Regular Plans only for Mutual Fund Schemes and earn a Trailing Commission on client investments. Disclosure For Commission earnings is made to clients at the time of investments. Option of Direct Plan for every Mutual Fund Scheme is available to investors offering advantage of lower expense ratio. We are not entitled to earn any commission on Direct plans. Hence we do not deal in Direct Plans.
AMFI Registered Mutual Fund Distributor | ARN- 332279 | Date of initial Registration: 26/06/2025 | Current validity: 24/06/2028
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